Join our free workshop:
What Types of Ads
Work Best for Cemeteries?
Tuesday, Oct. 20, at 2 p.m. Eastern
Join our free workshop:
What Types of Ads Work Best for Cemeteries?
Tuesday, Oct. 20, at 2 p.m. Eastern
Reserve your free spot now!
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Partners:
Reserve your free spot now!
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The Wrong Cemetery Ad Can Still Get Clicks
Google Search Ads. Facebook Ads. YouTube Ads. Smart TV/Cable Ads (OTT). Banner Ads. Geofencing. ChatGPT Ads.
Each gives your cemetery another place to spend. That doesn’t mean every one deserves part of your budget.
Someone typing “cemetery property near me” into Google is behaving differently from someone seeing a Facebook preneed ad while scrolling. Use the same approach for both, and a campaign can look active without telling you whether families called or reached out.
Clicks rise. Impressions rise. Calls or inquiries don’t. A general homepage can also make families search again for the information that the ad promised.
You look at the report and ask, “What did this actually produce?”
Then the team considers another platform. The budget spreads across more channels, but the team still doesn’t know where the next dollar should go.
Start With the Decision, Not the Platform
Before you add another channel, know what you need it to accomplish.
In this workshop, Welton Hong will show you how to sort through Google Search, Facebook, YouTube, OTT, Banner Ads, Geofencing and ChatGPT Ads by who you’re trying to reach and what you want them to do next.
He’ll also show you what to check after the click, so a good ad doesn’t send families to a page that makes reaching out harder.
What You’ll Learn
- Decide when Google Search Ads deserve attention and when they don’t
- See where Facebook Ads fit and when another channel makes more sense
- Understand where YouTube, OTT, Banner Ads, Geofencing and ChatGPT Ads fit into the bigger picture
- Separate at-need and preneed campaigns without repeating the same message
- Spot landing-page gaps that can stop a good ad from turning into a call or inquiry
- Judge campaigns by the actions that matter, not clicks alone
Who This Workshop Is For
Cemetery owners, operators, executives, marketing decision-makers and teams who oversee ad budgets, results or preneed outreach.
What to Expect
What's a crucial aspect any local business can miss with their internet marketing? The answer is simple: They haven't ensured their Google Business Profile listing (formally Google My Business) is complete and accurate.
Honestly, we get it: It doesn't sound critical, does it? And yet it's a fundamental aspect of how your cemetery/funeral home is portrayed on Google. Google owns 90 percent of the market share in search and is by far the biggest player in PPC advertising. That’s an important aspect for your business.
In today's competitive environment, you need to be very clear about what services you offer, the fact that you're open 24/7 for immediate needs, and so on: Your Google Business Profile listing covers all that information and helps you stand out amongst your competitors.
Welton Hong is the author of the books Making Your Phone Ring with Internet Marketing for Funeral Homes and Making Your Phone Ring with Internet Marketing for Cemeteries.
He’s also a regular contributor to numerous major deathcare publications, a core part of his mission to provide free ongoing education to funeral and cemetery professionals on cutting-edge marketing techniques.
Welton lives in Las Vegas, where Ring Ring Marketing is headquartered. He has a graduate degree in Electrical Engineering from the University of Colorado Boulder. Prior to founding Ring Ring Marketing, he was a senior technologist at R&D facilities for Intel, Sun Microsystems, and Oracle.
Partners:
The Wrong Cemetery Ad Can Still Get Clicks
Google Search Ads. Facebook Ads. YouTube Ads. Smart TV/Cable Ads (OTT). Banner Ads. Geofencing. ChatGPT Ads.
Each gives your cemetery another place to spend. That doesn’t mean every one deserves part of your budget.
Someone typing “cemetery property near me” into Google is behaving differently from someone seeing a Facebook preneed ad while scrolling. Use the same approach for both, and a campaign can look active without telling you whether families called or reached out.
Clicks rise. Impressions rise. Calls or inquiries don’t. A general homepage can also make families search again for the information that the ad promised.
You look at the report and ask, “What did this actually produce?”
Then the team considers another platform. The budget spreads across more channels, but the team still doesn’t know where the next dollar should go.
Start With the Decision, Not the Platform
Before you add another channel, know what you need it to accomplish.
In this workshop, Welton Hong will show you how to sort through Google Search, Facebook, YouTube, OTT, Banner Ads, Geofencing and ChatGPT Ads by who you’re trying to reach and what you want them to do next.
He’ll also show you what to check after the click, so a good ad doesn’t send families to a page that makes reaching out harder.
What You’ll Learn
- Decide when Google Search Ads deserve attention and when they don’t
- See where Facebook Ads fit and when another channel makes more sense
- Understand where YouTube, OTT, Banner Ads, Geofencing and ChatGPT Ads fit into the bigger picture
- Separate at-need and preneed campaigns without repeating the same message
- Spot landing-page gaps that can stop a good ad from turning into a call or inquiry
- Judge campaigns by the actions that matter, not clicks alone
Who This Workshop Is For
Cemetery owners, operators, executives, marketing decision-makers and teams who oversee ad budgets, results or preneed outreach.
Meet Your Host
Welton Hong
Founder & CEO, Ring Ring Marketing
Welton specializes in cemetery marketing, including paid ads, Google visibility, websites and preneed outreach. Get a practical, cemetery-specific view of where ad dollars should go, what deserves attention first and what results are worth tracking.
Meet Your Host
Welton Hong
Founder & CEO, Ring Ring Marketing
Welton specializes in cemetery marketing, including paid ads, Google visibility, websites and preneed outreach. Get a practical, cemetery-specific view of where ad dollars should go, what deserves attention first and what results are worth tracking.
Testimonials
Testimonials
Before adding another ad platform,
know what you need it to produce.
Before adding another ad platform, know what you need it to produce.
© Copyright 2026 Ring Ring Marketing - All Rights Reserved
© Copyright 2026 Ring Ring Marketing -
All Rights Reserved